Training Conference & the Rise of Live Streaming

To better serve the Southeast Asian region, Hollyland organized a live streaming market conference for Southeast Asian agents in early July. The main objective of the conference was to provide agents with a deeper understanding of Hollyland live streaming camera and to familiarize them with the current trends and opportunities in the Chinese live streaming market. Additionally, we placed emphasis on showcasing Hollyland’s robust after-sales service to ensure that agents can provide comprehensive support and solutions to their customers.

With the advancement of technology, live streaming has become a powerful communication and interactive tool globally. Whether in Southeast Asia or around the world, an increasing number of people are utilizing live streaming to express themselves, share experiences, and engage closely with their audience. Live streaming not only attracts a large viewership but also provides vast business opportunities for both enterprises and individuals. As one of the most dynamic and promising markets globally, Southeast Asia offers tremendous opportunities for the development of the live streaming industry, thanks to its diverse cultures and a vast user base on online social media platforms. Whether in the fields of entertainment, education, e-commerce, or social media, live streaming has become a vital tool for real-time audience engagement and participation.

Source: Global Live Streaming Market Size Likely to Grow at a CAGR of 28% By 2033 – Custom Market Insights

Current Popular Live Streaming Devices 

In today’s live streaming industry, one of the most popular live streaming devices is the smartphone. Smartphones have gained immense popularity as live streaming devices due to their portability, built-in cameras and audio devices, user-friendly interface, convenient internet connectivity, and integration with social media platforms. These advantages make smartphones one of the most favored choices for live streaming among people today.

Another popular live streaming device, following smartphones, is the camera, especially professional-grade cameras. Cameras typically offer higher video and audio performance, thanks to features like high-resolution sensors, high-quality lenses, and professional audio equipment. They can deliver superior video and audio quality compared to smartphones. Cameras also offer greater versatility and expandability as they can be connected to external microphones and other professional devices to enhance the overall live streaming experience.

Indeed, both smartphones and cameras have their drawbacks when it comes to live streaming. When using a smartphone, the quality of the built-in camera and microphone may not be as high as that of professional-grade equipment. This can result in poorer image and audio clarity and stability, especially in low-light conditions or noisy environments. Additionally, during live streaming, the battery of a smartphone can drain quickly due to the high demands of processing video and audio. 

Using a camera for live streaming also has its disadvantages. First and foremost is battery life. Camera batteries may not support extended periods of live streaming, and when changing batteries, there is a risk of interrupting the live signal or causing temporary loss of the video feed. Moreover, cameras often come with complex settings that require users to have a certain level of experience. For beginners, it may take more time and effort to become familiar with and master the camera’s settings and functionalities.

Hollyland has taken into consideration the pros and cons of both devices and has introduced the VenusLiv V2, a live streaming camera that combines the advantages of both smartphones and cameras. The VenusLiv V2 is designed to be extremely user-friendly, allowing users to start live streaming simply by mounting it on a tripod and powering it on. It comes with various preset parameter settings and supports popular live streaming apps, enabling even novice streamers to quickly go live.

The camera features a 4K lens, providing high-definition image quality. Its aerospace-grade body material allows for efficient heat dissipation, ensuring uninterrupted 24/7 live streaming. With the built-in UVC (USB Video Class) feature, users can directly connect the VenusLiv V2 to a computer using a USB cable, eliminating the need for complex setup steps.

Overall, the VenusLiv V2 from Hollyland combines user-friendly operation, high-quality video output, robust construction, and simplified connectivity, making it a versatile and convenient option for live streaming purposes.

Strong Market Confidence to Capturing the Rising Demand

During the first day of the conference, agents had the opportunity to visit Hollyland’s marketing center, research and development center, and manufacturing facility, gaining insights into the company’s operations and the working environment of its teams. In the afternoon, they visited a renowned live streaming hub in Shenzhen and engaged in in-depth discussions with the staff there, learning about the Chinese live streaming market and industry trends.

To welcome the agents, an extravagant evening dinner party was organized.

Over the next two days, insights and experiences were shared regarding the current global live streaming market. Training sessions were conducted on live streaming cameras and practical exercises on setting up live streaming rooms, along with an introduction to Hollyland’s robust after-sales system.

During the conference, the agents showed great interest in the live streaming cameras and exhibited a positive attitude toward the global live streaming market. Agents from Vietnam, Indonesia, and Thailand expressed that live streaming is gaining popularity in their countries, with an increasing number of people paying attention to live streaming, particularly live commerce. They believe it is a market with tremendous potential, and Hollyland’s user-friendly live streaming cameras are well-suited for beginners who seek quality results but may be less familiar with technical setups.

And in South Korea, a leading force in the live streaming industry, the demand for online shopping has experienced a rapid surge as non-face-to-face consumption becomes the norm. Correspondingly, the popularity of live shopping has soared significantly. More and more individuals are joining the ranks of live selling, leading to an increased demand for live streaming equipment. Unlike in Southeast Asia, where smartphones are predominantly used for live streaming, South Korea’s live streaming industry is more mature, employing higher-end devices. As a result, VenusLiv series live streaming cameras hold tremendous potential in the South Korean market, particularly for personal media or small teams. VenusLiv V2 boast user-friendly operation, long battery life, and high-definition lenses, perfectly catering to their needs.

Seizing the Live Shopping Boom

This conference was a great opportunity for both Hollyland and Southeast Asian agents. Through in-depth exploration, agents gained a deeper understanding of Hollyland’s products and gained a clear insight into the current trends and opportunities in the global live streaming market.

Among them, the VenusLiv V2 live streaming camera, as Hollyland’s latest product, was one of the highlights of this conference. VenusLiv V2 combines the advantages of smartphones and professional cameras, addressing the issues of image and audio quality when using smartphones for live streaming, as well as overcoming the challenges of battery life and operational complexity when using cameras for live streaming. It provides a simple and high-quality live streaming solution for users in Southeast Asia.

VenusLiv V2 has showcased to Southeast Asian agents the opportunity to address pain points in the live streaming market. With the rise of the live streaming industry in Southeast Asia even globally and the growing demand from users, this live streaming camera can meet the needs of beginners and small to medium-sized teams, offering them a high-quality live streaming experience.

Hollyland will continue to strive to provide high-quality live streaming solutions for global users and work hand in hand with agents to explore this market full of opportunities and potential.