16 Tips to Get Views on Pinterest 

Pinterest is a powerful visual discovery and bookmarking platform that can drive significant traffic to your website, increase brand visibility, and boost sales. To maximize your success on Pinterest, you need to understand how to get more views on your pins. 

But with millions of users dying for attention, how do you make your pins stand out and get those coveted views? This comprehensive guide provides you with all the knowledge and strategies you need to supercharge your pin game and turn viewers into loyal followers.

How does Pinterest Work?

Pinterest is a unique social media platform that functions differently from Facebook or Instagram. It describes itself as a “visual discovery engine for finding ideas like recipes, home and style inspiration, and more.” Rather than sharing personal images, users share products, advice, reviews, and various types of content. Creators, bloggers, and business owners all use Pinterest to showcase their work and ideas.

On Pinterest, the homepage, also known as the home feed, displays content from users and businesses you follow and suggestions based on your activity. You can also search for specific content by typing keywords into the search bar.

The home feed includes sponsored content mixed with organic pins. 

For more details on promoted pins and selling on Pinterest, check out our tips on creating Pinterest Ads.

Getting Your Pins Noticed

Pinterest’s home feed doesn’t display content chronologically, meaning your pins won’t always appear immediately after you post them. To ensure your pins get noticed by the right audience and drive results for your business, follow these best practices:

• Create high-quality pins
• Optimize pin descriptions
• Participate actively 
• Use Pinterest Analytics
• Leverage seasonal trends

Step-by-Step Guide to Get Views on Pinterest

We’ll provide a detailed, step-by-step approach to help you achieve that. By following these 16 strategies, you can ensure that the right people see your pins at the right time, driving more traffic and engagement for your business.

1. Optimize Your Pinterest Profile

Use a Clear and Recognizable Profile Picture

Your profile picture should represent your brand or personal identity. Use a high-quality image, preferably your business logo or a professional photo for individuals.

Write a Compelling Bio

Your bio should clearly explain who you are and what value you offer. Include relevant keywords to help users find your profile through search.

Add Your Website

Link your website to your Pinterest profile. This not only drives traffic to your site but also adds credibility to your profile.

2. Verify Your Website with Pinterest

Claim Your Website

Claiming your website adds your profile picture to all pins that come from your site, increasing brand recognition and trust.

Enable Rich Pins

Rich pins provide additional information directly on the pin, making them more informative and engaging. There are different types of rich pins, including product, recipe, and article pins.

Implement Metadata

To enable rich pins, you should add the necessary metadata to your website. This typically involves adding specific HTML tags to your site’s code.

3. Pin Eye-Catching Images

Use High-Quality, High-Resolution Images

Always use high-quality, clear, and visually appealing images. High-resolution photos attract more attention and are more likely to be shared.

Prefer Vertical Images

Pinterest favors vertical images with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). Vertical pins take up more space in the feed, making them more noticeable.

4. Add Text to Your Pins

Use Bold and Clear Fonts

Adding text overlays to your pins can make them more informative and engaging. Use bold and clear fonts to highlight the main message of your pin.

Keep It Concise

Ensure the text is concise and easy to read at a glance. This helps convey the message quickly to users who are scrolling through their feeds.

5. Write Engaging Pin Descriptions

Use Keywords Strategically

Add relevant keywords in your pin descriptions to improve searchability. Think about what your audience might search for and include those terms naturally.

Include a Call to Action

Include a clear call to action (CTA) in your descriptions to encourage users to take action. Examples include “Click to read more,” “Save this pin,” or “Visit our website.”

Tell a Story

Descriptions that tell a story or evoke emotions tend to perform better. Share interesting details about the pin content to engage your audience.

6. Create a Pinterest Business Account

Access Analytics and Ads

A Pinterest Business account provides access to Pinterest Analytics and advertising options, helping you track performance and reach a broader audience.

Enable Rich Pins

Business accounts can use rich pins, which provide additional information directly on the pin, making them more engaging and informative.

7. Use the 80/20 Re-Pin Rule

Pin Others’ Content

Eighty percent of your pins should be repinned from others’ content. This builds relationships with other pinners and increases the likelihood of your content being shared.

Pin Your Own Content

Twenty percent of your pins should be your original content. This ensures that your followers see a mix of high-quality content and your unique contributions.

8. Use Trend Tools to Find Trending Topics

Use Google/Pinterest Trends

Pinterest Trends is a tool that shows what people are currently searching for on Pinterest. Use it to find trending topics and create relevant pins. Google Trends is also widely used to hunt trending topics.

Leverage Seasonal Trends

Create content around seasonal trends and holidays. These topics get more views and engagement.

9. Use Keywords in Your Pins

Incorporate Keywords in Descriptions

A nicely written description is excellent, but you may need to add a boost to your visibility through keywords. Search for relevant keywords that match your description and add them organically. 

Use Keywords in Image File Names

Before uploading your images, rename the files to include relevant keywords. This helps Pinterest understand the content of your pins.

10. Use Hashtags

Add Relevant Hashtags

Just like keywords, hashtags play a vital role in getting views on Pinterest. So, include relevant hashtags in your pin descriptions to increase their visibility. Use a mix of popular and niche-specific hashtags.

Research Hashtags

Use tools like Hashtagify or Pinterest search to find trending and relevant hashtags for your content.

11. Engage with Your Audience

Respond to Comments

Engage with users who comment on your pins. Responding to comments shows that you value your audience and can encourage further interaction.

Follow Relevant Accounts

Follow other users and boards that align with your interests and niche. This can increase your visibility and encourage mutual followers.

12. Automate Pinning

Use Scheduling Tools

Use scheduling tools like Tailwind or Buffer to plan and automate your pinning schedule. This ensures you maintain a consistent presence without having to manually pin every day.

Pin at Optimal Times

Analyze your audience’s activity and identify the best times to pin. This can vary depending on your target audience’s location and habits.

13. Join Group Boards

Find Active Group Boards

Participating in group boards can significantly boost your reach. Choose active, high-quality group boards relevant to your niche and contribute valuable content.

Engage with Group Members

Interact with other members of the group board by commenting on and repinning their content. This builds relationships and increases the likelihood of your pins being shared.

14. Promote Your Pins

Use Pinterest Ads

Invest in Pinterest Ads to promote your pins to a larger audience. Promoted pins appear in users’ feeds and searches, increasing their visibility.

Collaborate with Influencers

Partner with influencers in your niche to reach a broader audience. Influencers can create and share pins that promote your content to their followers.

Cross-Promote on Other Platforms

Share your pins on other social media platforms like Instagram, Facebook, and Twitter. This can drive additional traffic to your Pinterest profile and increase your views.

15. Create Similar Top-Viewed Pins

Analyze Top-Performing Pins

Identify your top-performing pins and create similar content. Look for patterns in design, description, and subject matter that resonate with your audience.

Use Successful Elements

Add elements from successful pins into new content. This might include using similar colors, fonts, or layouts.

16. Post Fresh Pins Every Day

Maintain Consistency

Consistency is key on Pinterest. Pin daily or at least several times a week to keep your profile active and engaging.

Mix New and Old Content

Post new content regularly while resharing older, high-performing pins. This keeps your profile fresh and ensures that all your best content gets visibility.

Bonus Tip: Use social media scheduling tools that integrate with Pinterest. This allows for streamlined content management across multiple platforms, saving you valuable time and effort.

Conclusion

To get more views on Pinterest, focus on creating high-quality, eye-catching content and optimizing your profile with relevant keywords and hashtags. Maintain a consistent pinning schedule, engage with your audience, and leverage trending topics and seasonal trends. 

Use Pinterest Analytics to track performance and adjust your strategy as needed. Promote your pins through Pinterest Ads and influencer collaborations to reach a broader audience. By following these comprehensive tips, you can increase your Pinterest views, drive more traffic to your website, and achieve your goals on the platform.

Frequently Asked Questions

Q1. Why am I getting no views on Pinterest?

If you’re not getting views on Pinterest, it might be due to a lack of optimization. Make sure your profile, pins, and boards are optimized with relevant keywords and high-quality images. Inconsistent pinning could be another reason. So, pin regularly and consistently to keep your profile active and engage with your audience. Limited engagement can also affect your visibility. Engage with other users by commenting, repinning, and joining group boards to increase your reach.

Q2. How do I get my Pinterest posts seen?

To get your Pinterest posts seen, optimize them for search by using keywords and hashtags in your pin descriptions. This improves their searchability. Additionally, promote your pins using Pinterest Ads and collaborate with influencers to reach a larger audience.

Q3. How can I go viral on Pinterest?

To go viral on Pinterest, create high-quality, engaging content that resonates with your audience. Focus on visually appealing and informative pins. Leveraging trends is also crucial. Create content around trending topics and seasonal trends to increase the chances of your pins going viral.

Q4. How do my pins get searched on Pinterest?

For your pins to be easily searched on Pinterest, use relevant keywords in your pin descriptions, image file names, and board titles. Adding hashtags to your pin descriptions can also increase their visibility in searches. This ensures your pins reach a broader audience.

Q5. What type of content performs best on Pinterest?

Content that performs best on Pinterest includes high-quality, vertical images with a 2:3 aspect ratio. Recipes, DIY projects, fashion inspiration, home decor ideas, and travel guides are popular categories. Adding informative text overlays and creating visually appealing, informative pins also boosts engagement.

Q6. How often should I pin on Pinterest?

To maintain an active presence, aim to pin daily or at least several times a week. Consistency is key to keeping your audience engaged and ensuring your content reaches a broader audience. Using scheduling tools can help manage your pinning frequency without overwhelming you.

Q7. Can I use Pinterest to drive traffic to my website?

Yes, Pinterest is an excellent platform for driving traffic to your website. Optimize your pins with clear, compelling descriptions and include direct links to your website. Verifying your website with Pinterest and using rich pins can enhance traffic by providing additional context and clickable links.

Q8. How can I find trending topics on Pinterest?

Use Pinterest Trends to discover what topics are currently popular on the platform. This tool shows you the trending searches and seasonal trends, allowing you to tailor your content to what users are actively looking for. Staying updated with trends helps increase your pins’ visibility and engagement.

Q9. What are rich pins, and how do they help?

Rich pins provide additional information directly on the pin, making them more engaging and informative. There are different types of rich pins, such as product, recipe, and article pins, each offering specific details that enhance user experience. Using rich pins can increase engagement and drive more traffic to your website.